Facebook and Instagram use the same detection

Meta runs one AI labeling system for both Facebook and Instagram. Every uploaded image is scanned for C2PA content credentials and XMP AI metadata; the same backend applies the "AI Info" or "Made with AI" tag on either platform. There is no separate Facebook-only detection — so the same fix works for both: strip the metadata before you upload.

If you're managing business pages, running ads, or posting brand content, an AI label can undermine the perception of authenticity. This tool cleans your image metadata before upload so your content appears without the tag.

What triggers the AI Info label on Facebook?

Like Instagram, Facebook scans uploaded images for C2PA credentials and XMP AI metadata. When found — from tools like DALL-E, Firefly, Midjourney, or Photoshop generative fill — Meta adds the "AI Info" or "Made with AI" tag. To remove the AI label from Facebook posts, strip that metadata before upload.

C2PA content credentials (DALL-E, Firefly, Runway)
XMP generation parameters (Midjourney, Stable Diffusion)
IPTC AI attribution (Adobe tools)

What this tool removes (Facebook / Meta)

To remove C2PA and XMP before uploading to Facebook or Instagram, run your image through the tool above. It strips the same metadata that triggers the label on both platforms. After processing, Meta's scanner has nothing to detect — so no "AI Info" tag is added.

C2PA content credentials
XMP AI generation parameters
IPTC AI attribution fields
Adobe Firefly and OpenAI/DALL-E provenance markers
EXIF software and camera tags that indicate AI tools

Meta's detection may evolve over time. Pixel-level watermarks are not removed by this tool. See our disclaimer for limitations.

Who needs to remove the AI label on Facebook?

Brand and business pages, advertisers, and creators who use AI for part of their workflow (e.g. background removal, color grading, or asset generation) often want their posts to appear without an AI tag. A label can make content look less authentic or trigger unnecessary scrutiny. Running your images through this tool before uploading gives you control over how your work is presented on Facebook and Instagram.

Supported platforms

This tool works for content uploaded to:

Facebook personal profiles
Facebook Pages and Groups
Facebook Marketplace listings
Instagram (see our Instagram guide)

How to remove the AI info label from Facebook

Export or save your final image from your editor or AI tool
Upload it to the tool above (JPG, PNG, or WebP)
Select all removal options (C2PA, XMP, EXIF) and download the cleaned file
Upload to Facebook — or Instagram — as usual; no AI label

Meta's system checks every image at upload time. Clean metadata means no label. This applies to profile photos, cover images, feed posts, and ads. Run your export through this tool as the final step before sharing for consistent results.

Remove "AI Info" Label from Facebook Posts